In design thinking, a prototype is a model of an idea. It is something that represents your ideas, often for testing, review, and further ideation. A prototype is not the "thing" itself, but a representation of the thing which people can talk about, think about, and interact with.
High fidelity, low fidelity
Prototypes have "fidelity." Fidelity means something like "exactness" or "clarity." You can think of it as how highly refined or unrefined a prototype is.
Some industrial design prototypes:
Clockwise from top left:
1) The idea. Using something that exists to set it up.
2) A sketch. A low fidelity prototype to explore the unique scope.
3) A 3-d model. A medium fidelity prototype.
4) A working car. A high fidelity prototype that acutally works, but it not a final production model.
It seems reasonable to think that a prototype is a "first attempt" as a executing your solution. And maybe in some ways it is.
But to view a prototype as a "first attempt" at executing your solution is to assume that your solution is "ready." Remember that the design thinking steps are a dance. Try to be sceptical when you think "yes, this is the idea I need to take to the finish line."
Critical to prototyping is creating something that the user can interact with. If the user cannot interact with the prototype, it cannot be used to define, ideate, test, or build empathy. If the user cannot interact with it, then you cannot test your assumptions about the users' behaviours.
strong prototypes are something the user can somehow interact with.
In this example the designers were trying to create 3-d printed maps for public structures like art museums. Through user testing of prototypes, the designers got ideas about what perceptual cues were missing - like color, texture, and smell. But they also had new ideas about memory connections.
The foyer of the AGO, for which a 3D printed model was created with the participation of visually impaired users
00:00 So with this, going back to the things [unintelligible name] was talking about so you've got this shape information about the 3d model.
00:12 But it doesn't provide anything about the texture. Which is why you have this box. The texture in this box fills it in.
00:16 Like this 3d model is like a colouring book that's not coloured in. But the items in this box colours it in.
00:22 The other thing we found from the audience interviews what that…and this is a very small sample…but for some people the smells conjured a lot of memories, childhood memories, it seemed that that helped people understand the model a little bit more.
00:55 So with the wood, maybe a piece of fir doesn't feel all that different from a piece of pine. But with the smell, its like another perceptual cue that can be helpful.
1:02 Another thing is, when you think about what Melissa was saying about someone moving their hand over the map, and they are talking as well, think about how that corresponds to real maps are3dmap
Dr. Peter Coppin of OCADU's Inclusive Design program talks about how user interaction with a 3d-tactile map of the AGO foyer created ideas and a more flexible design. See the full video here.
Uh, so what did learn?
Notice how the designers thought they understood the user's needs - navigation, orientation, location, and shape. Even the users thought that this would be interesting and satisfying. But once the prototype was made, people starting asking questions that nobody anticipated, and the designers identified new needs:
texture
quaility
colour
smell
memory
sense of space
mood
These new needs, which happen to be both tangible and in-tangible, would have are hard to predict for designers and users. Only through interacting with the prototype did they manifest.
Back to Cats
Prototyping with a Cat
Recall my theories about cats, sleeping, windows, and hunting/food. The situation was:
Cleo the cat cries and wakes everyone up at 5:30 in the morning to be fed
But Jasmine needs to sleep until 7:00 to keep her schedule
Karl tries to keep Cleo from crying by leaving food out, but Cleo eats all the food and gets sick.
A "Wicked Problem"
This is what they call a "wicked problem," because any intervention to solve one problem (like leaving food out) just causes another (sick cat).
After defining the problem last week as:
How might we leverage a cat's need to hunt into a system that empowers cats to access food whenever they want in a healthy way.
...we needed to start coming up with ideas that we could turn into testable prototypes.
We tried some ideation exercises like the DnD style roleplay. Jasmine and Karl pretended to buy an automatic feeder that feeds at a specific time of day. They set the timer for 5:30 in the morning and also envisioned a microchip necklace so the feeder only opens when the cat is nearby.
Designer:
You set the timer for 5:30. The first night it seems to work fine. The next night, Cleo cries at 5:00 instead of 5:30.
Karl:
Alright, then instead of a timer, we will set the food to open whenever the cat's microchip collar is near the feeder.
Jasmine:
That's no different than if the cat had full access to the bowl. And anyhow I am not putting wet food out at room temperature all night and I'm not dealing with cooler packs.
Designer:
Do you see anything else in the room that could control the feeder?
Karl:
Maybe my phone?
Designer:
How do you want to control the feeder with the phone?
Karl:
Maybe when the cat wakes us up, instead of getting out of bed, I can open the food doors remotely via an app?
Jasmine:
That is good, but we still need to wake up.
Karl:
Well, the phone can hear the cat, or maybe skip the phone and the food bowl hears the cat and opens automatically.
Jasmine:
The cat still needs to make sounds.
Karl:
Right...so we need to do it without sounds. But sounds are how we know when to feed Cleo.
New realization, new paradigm:
As we ruled out option after option, it occurred to me here that we were stuck in a paradigm. Our paradigm was that we thought we had to anticipate the meow, or react to the meow. The first was not possible, and the second was not acceptable. The window of time the cat can ask to be fed is just to unpredictable. We need something that is "always on" but also could not overfeed.
Then I remembered that we have another paradigm and another perpsective on cats. The hunter paradigm. The very silent and very patient hunters. What if empowered the cat to hunt for food instead of asking for it?
Feedback Loops
My hope is that the cat feeding process will become a self-regulating feedback loop. Desginers, including marketers, use feedback loops all the time.
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when Facebook was getting going I had
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these people who would come up to me and
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they would say you know I'm not on
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social media and I would say okay you
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know you will be and then they would say
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they would say no no no no I value my
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real-life interactions I value the
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moment I value presence and I value
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intimacy and I would say well you're a
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conscientious objector that's okay you
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don't have to participate but you know
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we'll get you eventually and and and
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like I don't know if I really understood
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the consequences of what I was saying
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because it the onion of the unintended
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consequences of of a network when it
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grows to a billion or two billion people
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and it and it began and it it literally
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changes your relationship with society
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with each other with yeah yeah uh you
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know it it it probably interferes with
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productivity and weird ways it god only
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knows what it's doing to to our
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children's brains you know if the if the
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thought process that went into building
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these applications Facebook being the
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first of them to really understand it
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that thought process was all about how
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do we consume as much of your time and
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conscious attention as possible and that
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means that we need to sort of give you a
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little dopamine hit every once in a
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while because someone liked or commented
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on a photo or a post or whatever and
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that's going to get you to contribute
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more content and that's going to get you
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you know more likes and comment so it's
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a it's a valid it's a social validation
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feedback loop that that it's like I mean
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it's exactly the kind of thing that a
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that a hacker like myself would come up
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with because you're exploiting a
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vulnerability in in human psychology and
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I just I think that we you know we the
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inventors creators you know I mean it's
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it's me it's mark it's the you know
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Kevin Systrom and Instagram it's all of
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these people
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understood this consciously and we did
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it anyway
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that culture is missing here so part of
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what we're trying to do to achieve those
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goals it's like take really big
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audacious points of view on the world
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and then train ourselves to be patient
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and it's really really hard the entire
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society is set up to not be patient
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anymore and I'm hearing also a conflict
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with this like fail-fast
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and learn mentality where if if you're
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taking a deep and big bet like you want
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it to be the right one how do you know
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when that's true I think that that's
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fail-fast approach works in consumer
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internet businesses but I don't think it
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works for anything that really matters
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basically consumer internet businesses
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are about exploiting psychology and that
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is one where you want to feel fast
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because you know people aren't
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predictable and so we want to
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psychologically figure out how to
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manipulate you as fast as possible and
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then give you back that dopamine hit we
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did that brilliantly at Facebook
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Instagram has done it whatsapp has done
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it you know snapchat has done it Twitter
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has done it so there are great examples
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we chat has doing it there are great
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examples of failing fast is the right
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path to exploiting psychology of mass
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populations of people I want to bring us
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back to the point that you were making
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about exploiting consumer behavior in a
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consumer internet business you said that
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this is a time for soul-searching in
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social media businesses and and you were
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part of building the largest one what
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soul-searching are you doing right now
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on that I feel tremendous guilt I think
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we I think we all knew in the back of
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our minds even though we feigned this
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whole line of like there probably aren't
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any really bad unintended consequences I
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think in the back
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deep deep recesses of our minds we we
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kind of knew something bad could happen
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but I think the way we defined it was
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not like this it literally is a point
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now
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I think we have created tools that are
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ripping apart the social fabric of how
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society works
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that is truly where we are and I would
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encourage all of you as the future
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leaders of the world to really
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internalize how important this is if you
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feed the Beast that beast will destroy
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you if you push back on it we have a
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chance to control it and rein it in and
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it is a point in time where people need
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to hard break from some of these tools
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and the things that you rely on the
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short term dopamine driven feedback
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loops that we have created are
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destroying how society works no civil
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discourse no cooperation misinformation
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miss truth and it's not an American
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problem this is not about Russian ads
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this is a global problem so we are in a
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really bad state of affairs right now in
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my opinion it is it is eroding the core
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foundations of how people behave by and
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between each other
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and I don't have a good solution you
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know my solution is I just don't use
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these tools anymore I haven't for years
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it's created huge tension with my
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friends
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huge tensions in my social circles if
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you look at like you know my facebook
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for you I probably haven't I posted
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maybe two times in seven years three
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times five times it's like just it's
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less than ten and it's weird I guess I
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kind of just innately didn't want to get
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programmed and so I just tuned it out
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but I didn't confront it and now to see
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what's happening it's really it really
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it really bums me up like think about
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like there were these examples where
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there was a hoax in whatsapp where in
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some like village in India people were
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like afraid that their kids were gonna
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get kidnapped etc and then there were
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these lynchings that happened as a
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result where people were like vigilante
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running around they think they found the
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person and they I mean I mean seriously
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like
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that's what we're dealing with you know
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and imagine like when you take that to
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the extreme where you know bad actors
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can now manipulate large swaths of
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people to do anything you want it's just
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a it's a really really bad state of
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affairs and we compound the problem
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right we curate our lives around this
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perceived sense of perfection because we
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get rewarded in these short-term signals
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hearts likes thumbs up and we conflate
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that with value and week inflate it with
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truth and instead what it really is is
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fake brittle popularity
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that's short term and that leaves you
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even more and admit it vacant and empty
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before you did it because then it forces
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you into this vicious cycle where you're
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like what's the next thing I need to do
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now because I need it back
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think about that compounded by two
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billion people and then think about how
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people react then to the perceptions of
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others it's just a it's really bad it's
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really really bad it sounds like you're
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taking deep personal responsibility also
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in and being a part of it I kind of look
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I did it I did what I did a great job
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there and I think that business
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overwhelmingly does positive good in the
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world where I have decided to spend my
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time is to take the capital that they
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rewarded me with and now focus on the
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structural changes that I can control I
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can't control that I can control my
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decisions which is I don't use this
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I can control my kids decisions which is
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they're not allowed to use this and
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then I can go focus on diabetes and
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education and climate change that's what
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I can do but everybody else has to soul
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search a little bit more about what
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you're willing to do because your
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behaviors you don't realize it but you
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are being programmed it was
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unintentional but now you got to decide
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how much you're willing to give up how
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much of your intellectual independence
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and don't think oh yeah not me I'm
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genius I'm at Stanford you're
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probably the most likely to fall
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for it
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because you were check boxing
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your whole goddamn life no offense guys
08:54
none taken
09:01
slow and steady against heart problems
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start by turning off your social apps
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and giving your brain a break because
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then you will at least be a little bit
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more motivated to not be motivated by
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what everybody else thinks about
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you do you know what I'm saying it's
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hard think about how all this stuff
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plays together
09:18
how does trying to get you know posting
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your waffles online relate to me
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starting a business and accumulating
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capital
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this is wiring your brain for super fast
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feedback it's the same brain you're
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using to build a company don't think
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they're not the same do you know what
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I'm saying no yes you've won great so
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you're training your brain here whether
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you think it or not whether you know it
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or not whether you acknowledge your not
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acknowledge that these things where
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you're spending hours a day are rewiring
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your psychology and physiology in a way
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that now you have to use to go and
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figure out how to be productive in the
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commercial world so if you don't change
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this you are going to get the same
10:05
behaviors over here change this there's
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a reason why Steve Jobs was like anti
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social media I am Telling You I'm not on
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these apps I'm not him by any
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stretch of the imagination but I am
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proactively trying to rewire my brain
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chemistry to not be short-term focused
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I'm telling you they're linked tomorrow
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thank you so much for being here and
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[Applause]
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[Music]
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[Applause]
Sean Parker and Chamath Palihapitiya (founders and CEO of Facebook) on the Dopamine loops.
So if people have dopamine driven feedback loops, what kind of feedback loops do cats have? They have a hunting feedback loop. They see dusk or dawn, they get hungry, the instinct hits, they look for food, they rest until it is time to repeat. What I need is a system that fits into that natural cycle.
A centrifugal governor demonstrates the design concept of "self-regulation." 1) The vertical shaft is connected to the engine and spins with it. 2) Faster spinning causes the heavy balls to fly out and up 3) Linkages are raised which in turn lifts the freely-sliding platform 4) Linkages close a valve that reduces fuel, which reduces spinning. When the engine slows down the balls spin slower and fall, lowering the platform, and increasing the fuel, so it speeds back up.
Here is my goal for self-regulation, visualized:
To find out, we needed a prototype.
The Window Cat Feeder Prototype.
Recall that Cleo likes being in the window. Cat's "hunt" food through the window. They will spend hours in silence tracking birds and bugs, happily appeasing their predatory instincts, without even a chance of catching food. But what if there was a chance of they could? What if, after a bit of stalking, they could catch and eat whatever was behind that window?
Will cats interact with a window as a feeder?
Yes!
Catch that bird!
Catch it!
After 15 minutes of "hunting" I offered the kitty some kibble. The kitty seemed to connect the "hunting" activity with eating, and ate the food.
Testing to see if the cat would eat after playing with the "window"
Then I observed that the cat sat and watched the birds from a distance for another 30 minutes. The cat was engaged and silent for a total time of about 45 minutes.
After playing for 15 minutes, and satisfied from eating, the cat was content to just sit and watch for about 30 minutes.
How is that a Prototype?
This would be a "low fidelity prototype." Instead of building a sophisticated piece of electronics that turned on the birds video and automatically dispensed food, I did those things. I stood in for the technology.
Types of prototypes:
Paper Prototypes:
sketches
diagrams
wireframes (drawn or digital)
paper interfaces
flow charts
These tend to be good for prototyping interfaces.
A wireframe of a social media app. Sometimes paper is better, especially if the user is more willing to interact with paper than a computer.
This wireframe shows a number of screens in an app to give an impression of how it all might fit together.
Storyboards:
illustrated or (by hand or digital)
photographic
can even be written, like a journey map
Sketch noting
This simple storyboard shows the cooking/delivery progress on a food ordering app.
You might notice that these overlap, and sometimes you might use more than one method. Sometimes you are using more than one method at once, sometimes you are using one to get to another.
Here you can see moving from paper prototyping to digital. The one on the left is low-fidelity (simple, low detail) and the one on the right is medium-fidelity (more detailed).
You might start with a paper prototype using Wizard of Oz style.
And then after testing move on to something in XD.
You can also mix paper, physical models, and roleplay. Here I printed some test labels, then I stuck them to all sort of containers around my house, and started to use them in context.
Remeber, it's not about "how good" the prototype is, it is about what you can learn about user behaviours from the prototype.
Involve the user by giving them a scenario or asking them to act out their normal routine with the prototype.
In this I am prototyping prescription labels on a variety of containers. I just want to see what ideas come up.
For apps that exist as part of the built environment (kiosks, installations, dashboards, etc) you can mix roleplay, XD, and paper prototypes to really see how a design can work in context.
Do you know those community "libraries" of books that people use to share books in the neighbourhood?
These students are demonstrating an app for sharing physical books: