Prototype:
Make Something that Represents Your Ideas

Prototype

Empathize

Define

Ideate

Prototype

Test

What is a "prototype"?

In design thinking, a prototype is a model of an idea. It is something that represents your ideas, often for testing, review, and further ideation. A prototype is not the "thing" itself, but a representation of the thing which people can talk about, think about, and interact with.

High fidelity, low fidelity

Prototypes have "fidelity." Fidelity means something like "exactness" or "clarity." You can think of it as how highly refined or unrefined a prototype is.

Some industrial design prototypes:

Clockwise from top left:
1) The idea. Using something that exists to set it up.
2) A sketch. A low fidelity prototype to explore the unique scope.
3) A 3-d model. A medium fidelity prototype.
4) A working car. A high fidelity prototype that acutally works, but it not a final production model.

Some web design prototypes:

low medium high

What are they for?

It seems reasonable to think that a prototype is a "first attempt" as a executing your solution. And maybe in some ways it is.

But to view a prototype as a "first attempt" at executing your solution is to assume that your solution is "ready." Remember that the design thinking steps are a dance. Try to be sceptical when you think "yes, this is the idea I need to take to the finish line."

a diagram showing the 5 stages of design as coloured squares. A maze of arrows connects the stages in no particular order

Critical to prototyping is creating something that the user can interact with. If the user cannot interact with the prototype, it cannot be used to define, ideate, test, or build empathy. If the user cannot interact with it, then you cannot test your assumptions about the users' behaviours.

strong prototypes are something the user can somehow interact with.

In this example the designers were trying to create 3-d printed maps for public structures like art museums. Through user testing of prototypes, the designers got ideas about what perceptual cues were missing - like color, texture, and smell. But they also had new ideas about memory connections.

The foyer of the AGO, for which a 3D printed model was created with the participation of visually impaired users

00:00 So with this, going back to the things [unintelligible name] was talking about so you've got this shape information about the 3d model.
00:12 But it doesn't provide anything about the texture. Which is why you have this box. The texture in this box fills it in.
00:16 Like this 3d model is like a colouring book that's not coloured in. But the items in this box colours it in.
00:22 The other thing we found from the audience interviews what that…and this is a very small sample…but for some people the smells conjured a lot of memories, childhood memories, it seemed that that helped people understand the model a little bit more.
00:55 So with the wood, maybe a piece of fir doesn't feel all that different from a piece of pine. But with the smell, its like another perceptual cue that can be helpful.
1:02 Another thing is, when you think about what Melissa was saying about someone moving their hand over the map, and they are talking as well, think about how that corresponds to real maps are3dmap

Dr. Peter Coppin of OCADU's Inclusive Design program talks about how user interaction with a 3d-tactile map of the AGO foyer created ideas and a more flexible design. See the full video here.

Uh, so what did learn?

Notice how the designers thought they understood the user's needs - navigation, orientation, location, and shape. Even the users thought that this would be interesting and satisfying. But once the prototype was made, people starting asking questions that nobody anticipated, and the designers identified new needs:

These new needs, which happen to be both tangible and in-tangible, would have are hard to predict for designers and users. Only through interacting with the prototype did they manifest.

Back to Cats

Prototyping with a Cat

Recall my theories about cats, sleeping, windows, and hunting/food. The situation was:

A "Wicked Problem"

This is what they call a "wicked problem," because any intervention to solve one problem (like leaving food out) just causes another (sick cat).

After defining the problem last week as:

How might we leverage a cat's need to hunt into a system that empowers cats to access food whenever they want in a healthy way.

...we needed to start coming up with ideas that we could turn into testable prototypes.

We tried some ideation exercises like the DnD style roleplay. Jasmine and Karl pretended to buy an automatic feeder that feeds at a specific time of day. They set the timer for 5:30 in the morning and also envisioned a microchip necklace so the feeder only opens when the cat is nearby.

a cat feeder that only opens when the cat is near at a certain time of day

Designer:

You set the timer for 5:30. The first night it seems to work fine. The next night, Cleo cries at 5:00 instead of 5:30.

Karl:

Alright, then instead of a timer, we will set the food to open whenever the cat's microchip collar is near the feeder.

Jasmine:

That's no different than if the cat had full access to the bowl. And anyhow I am not putting wet food out at room temperature all night and I'm not dealing with cooler packs.

Designer:

Do you see anything else in the room that could control the feeder?

Karl:

Maybe my phone?

Designer:

How do you want to control the feeder with the phone?

Karl:

Maybe when the cat wakes us up, instead of getting out of bed, I can open the food doors remotely via an app?

Jasmine:

That is good, but we still need to wake up.

Karl:

Well, the phone can hear the cat, or maybe skip the phone and the food bowl hears the cat and opens automatically.

Jasmine:

The cat still needs to make sounds.

Karl:

Right...so we need to do it without sounds. But sounds are how we know when to feed Cleo.

New realization, new paradigm:

As we ruled out option after option, it occurred to me here that we were stuck in a paradigm. Our paradigm was that we thought we had to anticipate the meow, or react to the meow. The first was not possible, and the second was not acceptable. The window of time the cat can ask to be fed is just to unpredictable. We need something that is "always on" but also could not overfeed.

Then I remembered that we have another paradigm and another perpsective on cats. The hunter paradigm. The very silent and very patient hunters. What if empowered the cat to hunt for food instead of asking for it?

Feedback Loops

My hope is that the cat feeding process will become a self-regulating feedback loop. Desginers, including marketers, use feedback loops all the time.

article about positive feedback loops

Source

00:00 when Facebook was getting going I had 00:02 these people who would come up to me and 00:04 they would say you know I'm not on 00:07 social media and I would say okay you 00:13 know you will be and then they would say 00:16 they would say no no no no I value my 00:20 real-life interactions I value the 00:22 moment I value presence and I value 00:24 intimacy and I would say well you're a 00:27 conscientious objector that's okay you 00:29 don't have to participate but you know 00:31 we'll get you eventually and and and 00:34 like I don't know if I really understood 00:37 the consequences of what I was saying 00:42 because it the onion of the unintended 00:45 consequences of of a network when it 00:48 grows to a billion or two billion people 00:51 and it and it began and it it literally 00:53 changes your relationship with society 00:58 with each other with yeah yeah uh you 01:02 know it it it probably interferes with 01:04 productivity and weird ways it god only 01:07 knows what it's doing to to our 01:09 children's brains you know if the if the 01:12 thought process that went into building 01:16 these applications Facebook being the 01:18 first of them to really understand it 01:21 that thought process was all about how 01:23 do we consume as much of your time and 01:27 conscious attention as possible and that 01:29 means that we need to sort of give you a 01:32 little dopamine hit every once in a 01:34 while because someone liked or commented 01:36 on a photo or a post or whatever and 01:39 that's going to get you to contribute 01:41 more content and that's going to get you 01:43 you know more likes and comment so it's 01:46 a it's a valid it's a social validation 01:47 feedback loop that that it's like I mean 01:51 it's exactly the kind of thing that a 01:52 that a hacker like myself would come up 01:55 with because you're exploiting a 01:57 vulnerability in in human psychology and 02:00 I just I think that we you know we the 02:03 inventors creators you know I mean it's 02:07 it's me it's mark it's the you know 02:10 Kevin Systrom and Instagram it's all of 02:12 these people 02:14 understood this consciously and we did 02:18 it anyway 02:19 that culture is missing here so part of 02:23 what we're trying to do to achieve those 02:24 goals it's like take really big 02:27 audacious points of view on the world 02:28 and then train ourselves to be patient 02:31 and it's really really hard the entire 02:34 society is set up to not be patient 02:36 anymore and I'm hearing also a conflict 02:39 with this like fail-fast 02:41 and learn mentality where if if you're 02:46 taking a deep and big bet like you want 02:48 it to be the right one how do you know 02:51 when that's true I think that that's 02:54 fail-fast approach works in consumer 02:56 internet businesses but I don't think it 02:58 works for anything that really matters 03:03 basically consumer internet businesses 03:07 are about exploiting psychology and that 03:11 is one where you want to feel fast 03:13 because you know people aren't 03:14 predictable and so we want to 03:15 psychologically figure out how to 03:17 manipulate you as fast as possible and 03:19 then give you back that dopamine hit we 03:21 did that brilliantly at Facebook 03:23 Instagram has done it whatsapp has done 03:25 it you know snapchat has done it Twitter 03:27 has done it so there are great examples 03:29 we chat has doing it there are great 03:31 examples of failing fast is the right 03:34 path to exploiting psychology of mass 03:36 populations of people I want to bring us 03:39 back to the point that you were making 03:40 about exploiting consumer behavior in a 03:43 consumer internet business you said that 03:45 this is a time for soul-searching in 03:47 social media businesses and and you were 03:49 part of building the largest one what 03:52 soul-searching are you doing right now 03:54 on that I feel tremendous guilt I think 04:00 we I think we all knew in the back of 04:03 our minds even though we feigned this 04:06 whole line of like there probably aren't 04:08 any really bad unintended consequences I 04:11 think in the back 04:13 deep deep recesses of our minds we we 04:15 kind of knew something bad could happen 04:19 but I think the way we defined it was 04:22 not like this it literally is a point 04:25 now 04:26 I think we have created tools that are 04:29 ripping apart the social fabric of how 04:31 society works 04:32 that is truly where we are and I would 04:35 encourage all of you as the future 04:37 leaders of the world to really 04:40 internalize how important this is if you 04:43 feed the Beast that beast will destroy 04:45 you if you push back on it we have a 04:48 chance to control it and rein it in and 04:50 it is a point in time where people need 04:54 to hard break from some of these tools 04:57 and the things that you rely on the 05:00 short term dopamine driven feedback 05:03 loops that we have created are 05:05 destroying how society works no civil 05:09 discourse no cooperation misinformation 05:13 miss truth and it's not an American 05:16 problem this is not about Russian ads 05:18 this is a global problem so we are in a 05:23 really bad state of affairs right now in 05:25 my opinion it is it is eroding the core 05:28 foundations of how people behave by and 05:32 between each other 05:34 and I don't have a good solution you 05:36 know my solution is I just don't use 05:37 these tools anymore I haven't for years 05:39 it's created huge tension with my 05:41 friends 05:42 huge tensions in my social circles if 05:45 you look at like you know my facebook 05:47 for you I probably haven't I posted 05:49 maybe two times in seven years three 05:51 times five times it's like just it's 05:53 less than ten and it's weird I guess I 05:58 kind of just innately didn't want to get 06:00 programmed and so I just tuned it out 06:02 but I didn't confront it and now to see 06:06 what's happening it's really it really 06:08 it really bums me up like think about 06:11 like there were these examples where 06:13 there was a hoax in whatsapp where in 06:19 some like village in India people were 06:22 like afraid that their kids were gonna 06:24 get kidnapped etc and then there were 06:26 these lynchings that happened as a 06:28 result where people were like vigilante 06:30 running around they think they found the 06:32 person and they I mean I mean seriously 06:37 like 06:38 that's what we're dealing with you know 06:41 and imagine like when you take that to 06:44 the extreme where you know bad actors 06:47 can now manipulate large swaths of 06:49 people to do anything you want it's just 06:55 a it's a really really bad state of 06:57 affairs and we compound the problem 07:00 right we curate our lives around this 07:04 perceived sense of perfection because we 07:07 get rewarded in these short-term signals 07:09 hearts likes thumbs up and we conflate 07:12 that with value and week inflate it with 07:14 truth and instead what it really is is 07:17 fake brittle popularity 07:19 that's short term and that leaves you 07:21 even more and admit it vacant and empty 07:25 before you did it because then it forces 07:27 you into this vicious cycle where you're 07:29 like what's the next thing I need to do 07:30 now because I need it back 07:33 think about that compounded by two 07:35 billion people and then think about how 07:37 people react then to the perceptions of 07:39 others it's just a it's really bad it's 07:42 really really bad it sounds like you're 07:45 taking deep personal responsibility also 07:47 in and being a part of it I kind of look 07:50 I did it I did what I did a great job 07:53 there and I think that business 07:56 overwhelmingly does positive good in the 07:58 world where I have decided to spend my 08:01 time is to take the capital that they 08:02 rewarded me with and now focus on the 08:05 structural changes that I can control I 08:07 can't control that I can control my 08:09 decisions which is I don't use this 08:11 I can control my kids decisions which is 08:14 they're not allowed to use this and 08:17 then I can go focus on diabetes and 08:19 education and climate change that's what 08:22 I can do but everybody else has to soul 08:25 search a little bit more about what 08:26 you're willing to do because your 08:28 behaviors you don't realize it but you 08:30 are being programmed it was 08:34 unintentional but now you got to decide 08:37 how much you're willing to give up how 08:39 much of your intellectual independence 08:40 and don't think oh yeah not me I'm 08:43 genius I'm at Stanford you're 08:45 probably the most likely to fall 08:47 for it 08:48 because you were check boxing 08:50 your whole goddamn life no offense guys 08:54 none taken 09:01 slow and steady against heart problems 09:05 start by turning off your social apps 09:07 and giving your brain a break because 09:09 then you will at least be a little bit 09:11 more motivated to not be motivated by 09:13 what everybody else thinks about 09:14 you do you know what I'm saying it's 09:16 hard think about how all this stuff 09:17 plays together 09:18 how does trying to get you know posting 09:22 your waffles online relate to me 09:25 starting a business and accumulating 09:26 capital 09:27 this is wiring your brain for super fast 09:30 feedback it's the same brain you're 09:32 using to build a company don't think 09:34 they're not the same do you know what 09:36 I'm saying no yes you've won great so 09:45 you're training your brain here whether 09:47 you think it or not whether you know it 09:48 or not whether you acknowledge your not 09:49 acknowledge that these things where 09:51 you're spending hours a day are rewiring 09:55 your psychology and physiology in a way 09:58 that now you have to use to go and 10:00 figure out how to be productive in the 10:01 commercial world so if you don't change 10:04 this you are going to get the same 10:05 behaviors over here change this there's 10:09 a reason why Steve Jobs was like anti 10:13 social media I am Telling You I'm not on 10:15 these apps I'm not him by any 10:18 stretch of the imagination but I am 10:20 proactively trying to rewire my brain 10:23 chemistry to not be short-term focused 10:26 I'm telling you they're linked tomorrow 10:30 thank you so much for being here and 10:33 [Applause] 10:36 [Music] 10:38 [Applause]

Sean Parker and Chamath Palihapitiya (founders and CEO of Facebook) on the Dopamine loops.

So if people have dopamine driven feedback loops, what kind of feedback loops do cats have? They have a hunting feedback loop. They see dusk or dawn, they get hungry, the instinct hits, they look for food, they rest until it is time to repeat. What I need is a system that fits into that natural cycle.

a steam engine showing the centrifugal governor

Source: mrpete222

A centrifugal governor demonstrates the design concept of "self-regulation."
1) The vertical shaft is connected to the engine and spins with it.
2) Faster spinning causes the heavy balls to fly out and up
3) Linkages are raised which in turn lifts the freely-sliding platform
4) Linkages close a valve that reduces fuel, which reduces spinning.
When the engine slows down the balls spin slower and fall, lowering the platform, and increasing the fuel, so it speeds back up.

Here is my goal for self-regulation, visualized:

cartoon of a cat thinking it is hungry, taking time to hunt food, taking time to eat food, then getting sleepy

To find out, we needed a prototype.

The Window Cat Feeder Prototype.

Recall that Cleo likes being in the window. Cat's "hunt" food through the window. They will spend hours in silence tracking birds and bugs, happily appeasing their predatory instincts, without even a chance of catching food. But what if there was a chance of they could? What if, after a bit of stalking, they could catch and eat whatever was behind that window?

Will cats interact with a window as a feeder?

Yes!

Catch that bird!

Catch it!

After 15 minutes of "hunting" I offered the kitty some kibble. The kitty seemed to connect the "hunting" activity with eating, and ate the food.

Testing to see if the cat would eat after playing with the "window"

Then I observed that the cat sat and watched the birds from a distance for another 30 minutes. The cat was engaged and silent for a total time of about 45 minutes.

After playing for 15 minutes, and satisfied from eating, the cat was content to just sit and watch for about 30 minutes.

How is that a Prototype?

This would be a "low fidelity prototype." Instead of building a sophisticated piece of electronics that turned on the birds video and automatically dispensed food, I did those things. I stood in for the technology.

a screen linked to a cat food dispenser. When a cat touches the birds on the screen, the catfood dispenses.

Types of prototypes:

Paper Prototypes:

These tend to be good for prototyping interfaces.

a hand drawn social media interface

A wireframe of a social media app. Sometimes paper is better, especially if the user is more willing to interact with paper than a computer.

a storyboard of a food ordering animation

This wireframe shows a number of screens in an app to give an impression of how it all might fit together.

Storyboards:

a storyboard of a food ordering animation

This simple storyboard shows the cooking/delivery progress on a food ordering app.

Physical models:

This curcuit is a prototype that later become part of a multisensory art exhibit.

This multisensory globe was first tested and refined with play-doh, and then with 3d-printing cross-sensory globe. By Uttara Ghodke and Lena Yusim.

a cardboard interface for testing

This carboard controller uses real buttons. They might be actually be functional, they can be prototyped using the DnD method. Credit to u/joycem137

These people are using Lego to explain the system by which the BBC gathers and publishes content.
ProMeet and Serious Work

Human Prototypes

This Wizard of Oz prototypes an app for your home using paper. By Rebecca Lee, Hanzhi Wang, Sabrina Zafarullah, Isabel Zhuang.

Mixed Methods

You might notice that these overlap, and sometimes you might use more than one method. Sometimes you are using more than one method at once, sometimes you are using one to get to another.

Here you can see moving from paper prototyping to digital. The one on the left is low-fidelity (simple, low detail) and the one on the right is medium-fidelity (more detailed).

an animated gif showing a paper prototype of a social app using wizard of oz method. When a fake paper button is pressed, another hand comes in and drops a new drawing repsenting the screen accessed by pressing the button.

You might start with a paper prototype using Wizard of Oz style.

an animated gif showing a paper prototype of a social app using wizard of oz method. When a fake paper button is pressed, another hand comes in and drops a new drawing repsenting the screen accessed by pressing the button.

And then after testing move on to something in XD.

You can also mix paper, physical models, and roleplay. Here I printed some test labels, then I stuck them to all sort of containers around my house, and started to use them in context.

Remeber, it's not about "how good" the prototype is, it is about what you can learn about user behaviours from the prototype.

Involve the user by giving them a scenario or asking them to act out their normal routine with the prototype.

In this I am prototyping prescription labels on a variety of containers. I just want to see what ideas come up.

For apps that exist as part of the built environment (kiosks, installations, dashboards, etc) you can mix roleplay, XD, and paper prototypes to really see how a design can work in context.

Do you know those community "libraries" of books that people use to share books in the neighbourhood?

a miniature house-shaped bookshelf on someone's front lawn for sharing books

These students are demonstrating an app for sharing physical books:

Credit: 冯锦岩. Download.